LEGAL
Cookie & Tracking Policy
Last updated: 7 September 2026
This Cookie & Tracking Policy explains how RENSTA LTD (“Rensta”, “we”, “us” or “our”) uses cookies and other storage and access technologies on the Rensta website.
It should be read together with our Privacy Policy.
1. Who we are
The Rensta website is operated by:
RENSTA LTD
Company number: 17373949
Registered in England and Wales
Registered office: 128 City Road, London, United Kingdom, EC1V 2NX
2. What are cookies and tracking technologies?
Cookies are small pieces of information that websites can store on or read from your device.
Modern websites may use other technologies that perform similar functions.
These can include:
- cookies;
- tracking pixels;
- browser or web storage;
- scripts;
- tags;
- advertising identifiers;
- link or campaign tracking;
- similar storage and access technologies.
In this policy, we refer to these collectively as “cookies and tracking technologies”.
3. UK rules
Our use of cookies and tracking technologies is governed by applicable UK law, including:
- the Privacy and Electronic Communications Regulations 2003 (“PECR”);
- the UK GDPR;
- the Data Protection Act 2018;
- applicable amendments introduced by the Data (Use and Access) Act 2025.
Where a storage or access technology does not fall within a legal exception, we will obtain the required consent before using it.
4. Our categories
We may group technologies into the following categories.
Necessary
These technologies are used where genuinely required for the operation, security or functionality of the website or to provide something you have requested.
Examples may include technologies used to:
- maintain website security;
- operate the waiting-list form;
- remember your cookie choices;
- prevent duplicate or malicious submissions;
- maintain essential website functionality.
Where an applicable legal exception allows their use without consent, they may operate automatically.
Analytics
Analytics technologies help us understand how the website is used.
They may help us understand:
- how visitors find Rensta;
- which pages are visited;
- which parts of the page are used;
- how the website performs;
- whether technical problems occur;
- how visitors progress towards joining the waiting list.
Where consent is required, these technologies will only operate after you consent to analytics.
Advertising
Advertising technologies may be used for:
- advertising attribution;
- conversion measurement;
- remarketing;
- audience measurement;
- understanding whether an advert resulted in a waiting-list registration;
- improving the effectiveness of paid advertising.
Where consent is required, these technologies will only operate after you consent to advertising.
5. Your choices
When required, the Rensta website will provide controls allowing you to choose whether optional technologies are used.
The first layer of our consent notice may offer:
Accept all
Reject optional
Manage choices
Optional technologies must not be treated as accepted merely because you:
- continue browsing;
- scroll the website;
- ignore the banner;
- join the Rensta waiting list.
Where consent is required, optional categories will not be pre-selected.
Rejecting optional technologies will not prevent you from using the basic Rensta website or joining the waiting list.
6. Changing your choices
You may change or withdraw your choices through the Cookie settings link made available on the Rensta website.
Where you withdraw consent, we will stop future use of affected optional technologies as required.
We may retain a limited record of your consent preference where necessary to remember your choice or demonstrate compliance.
7. Meta / Facebook Pixel
Rensta intends to use, or may use, Meta advertising technologies including the Meta Pixel.
The Meta Pixel may be used to understand whether Meta advertising results in actions on the Rensta website.
Depending on how it is configured, events may include:
- visiting the landing page;
- opening the waiting-list form;
- beginning the form;
- successfully joining the waiting list.
Potential Rensta event names may include:
waiting_list_opened;waiting_list_started;waiting_list_submitted;waiting_list_success.
The Pixel may also process technical and advertising information provided through the browser.
Meta advertising technologies will be classified as Advertising unless a different treatment is clearly justified by their actual use.
Where consent is required, they will not be activated before Advertising consent has been provided.
Rensta will not intentionally transmit the landlord's first name or email address to Meta merely because the waiting-list form is submitted through standard browser Pixel tracking.
8. Google Analytics 4
Rensta may use Google Analytics 4 (GA4) to understand website performance and usage.
Depending on the final configuration, GA4 may help measure matters such as:
- page views;
- user interactions;
- waiting-list funnel performance;
- traffic source;
- campaign attribution;
- device/browser information.
GA4 will be classified according to the purpose for which Rensta actually uses it.
Where consent is required for the configuration in use, it will only operate after the appropriate consent has been provided.
9. Google Ads
Rensta may use Google Ads conversion tracking to measure whether advertisements lead to waiting-list registrations or other relevant actions.
Google advertising technologies may process:
- advertising identifiers;
- conversion events;
- campaign attribution;
- browser/device information;
- related technical information.
Google Ads technologies will normally be treated as Advertising.
Where consent is required, relevant advertising tracking will not operate before Advertising consent.
10. Google Tag Manager
Rensta may use Google Tag Manager (GTM) to manage website tags.
Google Tag Manager itself is a tag-management system.
Any technologies deployed through GTM must still respect the visitor's consent choice.
Using GTM must not be used as a way to cause Meta, Google Ads, analytics or other non-essential tracking tags to load before the required consent.
11. Google consent technologies
Rensta may implement Google's consent-related technology to communicate a user's choices to Google services.
The technical implementation must reflect the choices presented to the visitor.
The presence of a consent-management or consent-mode system does not remove our responsibility to comply with applicable UK privacy rules.
12. Other tracking providers
Rensta may add other analytics, advertising or attribution providers in future.
We will not treat this general wording as permission to load unidentified third-party tracking.
Before a new provider is deployed, Rensta should determine:
- what the technology does;
- what information it accesses or stores;
- whether it processes personal information;
- whether consent is required;
- what category it belongs to;
- what information must be provided to visitors.
This policy will be updated where appropriate.
13. First-party campaign attribution
Rensta may record first-party campaign information associated with a waiting-list registration, such as:
utm_source;utm_medium;utm_campaign;- referring campaign;
- the Rensta CTA used to open the waiting-list form.
CTA sources may include:
- hero;
- header;
- product;
- compliance;
- no-lock-in;
- launch offer;
- final CTA;
- mobile sticky CTA.
This information helps Rensta understand which campaigns and page areas generate registrations.
The legal treatment of first-party campaign information is assessed separately from third-party advertising cookies and pixels.
14. Technologies used on the live website
The final production version of this section must list the technologies actually deployed.
For each relevant technology, Rensta should maintain information including:
| Provider / Technology | Category | Purpose | When activated | Duration |
|---|---|---|---|---|
| Rensta essential technologies | Necessary | Website, consent and form functionality | As required | As appropriate |
| Meta Pixel | Advertising | Advertising attribution and conversion measurement | After Advertising consent where required | According to configuration |
| Google Analytics 4 | Analytics | Website analytics and performance measurement | After required Analytics consent | According to configuration |
| Google Ads | Advertising | Advertising attribution and conversion measurement | After Advertising consent where required | According to configuration |
| Google Tag Manager | Tag management | Controls approved tags | According to configuration and consent | According to configuration |
This table must be checked against the live production website before launch.
Any additional cookie, pixel, local-storage item or tracking provider actually used must be added.
Do not list services that Rensta does not use.
15. Advertising conversions
Where you consent to Advertising technologies, Rensta may send conversion events to advertising platforms when relevant actions occur.
For example, we may record that someone:
- visited the Rensta landing page;
- opened the waiting-list form;
- started completing it;
- successfully joined the waiting list.
We aim to limit the information sent to what is reasonably necessary for measurement and advertising purposes.
Form information such as your first name or email address should not automatically be sent to advertising providers unless Rensta has deliberately implemented a separate feature requiring that information and has considered the relevant privacy requirements.
16. How long technologies operate
Different technologies have different lifetimes.
Some may last only for a browsing session.
Others may persist for longer.
Rensta will configure retention periods taking account of:
- the purpose of the technology;
- whether the duration is genuinely necessary;
- provider settings;
- applicable privacy requirements.
The live cookie information should show actual durations where applicable.
17. Third parties
Some technologies are provided by third parties, including providers such as Meta and Google.
Where a third-party technology is used, that provider may process information in accordance with its own privacy arrangements.
Rensta will identify relevant third parties and provide appropriate information to visitors.
18. Do you have to accept tracking?
No.
You can reject optional analytics and advertising technologies and still:
- browse the Rensta website;
- read about Rensta;
- join the waiting list;
- qualify for the launch offer subject to its separate terms.
We will not require you to accept advertising tracking as a condition of joining the waiting list.
19. Updates to this policy
We may update this Cookie & Tracking Policy when:
- technologies change;
- new providers are introduced;
- providers are removed;
- tracking purposes change;
- applicable law or regulatory guidance changes.
The latest version will be published on the Rensta website.
20. Contact
For questions about cookies, tracking or your privacy choices, contact:
RENSTA LTD
Company number: 17373949
128 City Road
London
United Kingdom
EC1V 2NX