LEGAL

Privacy Policy

Last updated: 7 September 2026

This Privacy Policy explains how RENSTA LTD (“Rensta”, “we”, “us” or “our”) collects, uses, shares and protects personal information when you visit the Rensta website, join our waiting list, communicate with us or otherwise interact with Rensta.

We process personal information in accordance with applicable UK data protection and privacy law, including the UK GDPR, the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003 (“PECR”) and applicable amendments made by the Data (Use and Access) Act 2025.

1. Who we are

The data controller responsible for your personal information is:

RENSTA LTD
Company number: 17373949
Registered in England and Wales
Registered office: 128 City Road, London, United Kingdom, EC1V 2NX

2. Information we collect

The information we collect depends on how you interact with Rensta.

Waiting-list information

When you join the Rensta waiting list, we may collect:

• your first name;
• your email address;
• the number or approximate number of rental properties you own;
• the date and time you joined;
• your waiting-list status;
• your eligibility for any Rensta launch promotion;
• your marketing preferences;
• evidence of any consent you provide.

Advertising and campaign information

We may collect information about how you arrived at our website, including:

• UTM campaign parameters;
• advertising source;
• campaign name;
• referring website;
• the Rensta page or button through which you joined the waiting list.

Where we use third-party advertising or analytics technologies, further information may also be collected subject to your cookie and tracking choices.

Website and device information

Depending on the technologies in use and your consent choices, we may collect information such as:

• IP address;
• browser type;
• device type;
• operating system;
• pages visited;
• actions taken on the website;
• approximate location derived from technical information;
• cookie or advertising identifiers;
• website performance and diagnostic information.

Communications

If you contact us, we may collect:

• your contact details;
• the contents of your message;
• information you provide about your property or enquiry;
• subsequent correspondence.

3. How we use your information

We may use personal information to:

• operate and administer the Rensta waiting list;
• confirm your registration;
• provide early-access invitations;
• tell you when Rensta becomes available;
• administer and verify Rensta launch promotions;
• identify duplicate or fraudulent registrations;
• respond to enquiries;
• operate, secure and maintain our website;
• understand how visitors use Rensta;
• measure the effectiveness of advertising campaigns;
• understand which campaigns result in waiting-list registrations;
• improve our website, products and services;
• develop Rensta;
• maintain appropriate business and legal records;
• send marketing communications where permitted by law;
• comply with legal and regulatory obligations.

4. Our lawful bases

UK data protection law requires us to have a lawful basis when processing personal information.

Depending on the purpose, we may rely on:

Legitimate interests

We may rely on legitimate interests where processing is reasonably necessary for our business and those interests are not overridden by your rights.

This may include:

• running and improving the Rensta website;
• administering the waiting list;
• preventing fraud and abuse;
• keeping our systems secure;
• responding to enquiries;
• understanding the effectiveness of our website and marketing;
• developing our business.

Contract or steps at your request

We may process information where necessary to take steps at your request before entering into a contract, or to perform a contract once you become a Rensta customer.

Consent

We rely on consent where required by law, including for:

• certain marketing communications;
• non-essential cookies;
• advertising technologies;
• certain analytics and tracking technologies.

Where we rely on consent, you may withdraw it at any time.

Legal obligation

We may process information where necessary to comply with UK law or regulatory requirements.

5. Waiting-list communications

When you join the waiting list, we may contact you about matters directly connected with your registration, including:

• confirming that you have joined;
• providing information about early access;
• telling you when Rensta is ready;
• providing information necessary to claim a launch promotion;
• communicating important changes affecting your waiting-list registration.

These communications are separate from general promotional marketing.

6. Marketing communications

We may invite you to receive occasional marketing about:

• Rensta products;
• Rensta property services;
• promotions;
• new features;
• relevant Rensta news.

Where consent is required, marketing consent will be optional.

You do not have to agree to marketing in order to join the Rensta waiting list.

Where we ask for consent, we may use wording such as:

This option should be unticked unless you actively select it.

You may unsubscribe from marketing at any time using the unsubscribe link in an email or by contacting us.

7. Cookies, pixels and similar technologies

Rensta may use cookies and other storage or access technologies, including:

• cookies;
• pixels;
• scripts;
• tags;
• browser storage;
• advertising identifiers;
• similar technologies.

Some are necessary for the website to function.

Others may be used for analytics, advertising and campaign measurement.

Where UK law requires consent, the relevant technology will not be activated until you have made the required choice.

Further information is available in our Cookie & Tracking Policy.

8. Meta and Facebook advertising

Rensta may use Meta technologies, including the Meta Pixel, to measure advertising performance and understand whether advertisements result in actions such as waiting-list registrations.

Where consent is required, Meta advertising technologies will not be activated until you have consented to the relevant advertising category.

Depending on the configuration, Meta may receive information such as:

• page visits;
• browser or device information;
• advertising identifiers;
• website events;
• whether an action such as a waiting-list registration occurred.

We do not intend to send your first name or email address to Meta through ordinary browser tracking simply because you complete the Rensta waiting-list form.

If we later use enhanced matching or server-side conversion technologies involving personal information, this Privacy Policy will be updated as necessary and those data flows will be assessed separately.

9. Google services

Rensta may use Google services including:

• Google Analytics 4;
• Google Ads conversion measurement;
• Google Tag Manager;
• Google consent-related technologies.

These tools may help us understand website usage, campaign performance and conversions.

Where consent is required, relevant analytics or advertising technologies will be controlled according to your consent choices.

The exact Google technologies in use will be recorded in our Cookie & Tracking Policy.

10. Other analytics and advertising providers

We may use additional analytics, advertising or attribution services in future.

We will not intentionally activate non-essential tracking simply because this Privacy Policy refers to the possibility.

Where new providers are introduced, we will update our website information and obtain consent where required.

11. Sharing personal information

We may share personal information with trusted suppliers that help us operate Rensta.

These may include providers of:

• website hosting;
• cloud infrastructure;
• databases;
• email delivery;
• analytics;
• advertising;
• campaign attribution;
• customer support;
• cyber security;
• professional and legal services.

Where a supplier acts as our processor, we will take appropriate steps to ensure personal information is protected.

We may also disclose personal information:

• where required by law;
• to regulators or public authorities;
• in connection with legal proceedings;
• where necessary to protect our legal rights;
• in connection with a genuine sale, restructuring or transfer of the business, subject to appropriate safeguards.

12. International transfers

Some technology providers may process information outside the United Kingdom.

Where UK law requires safeguards for an international transfer, we will use an appropriate mechanism, which may include:

• UK adequacy regulations;
• the UK International Data Transfer Agreement;
• the UK Addendum to approved contractual clauses;
• another lawful transfer mechanism.

13. How long we keep information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

Waiting-list information may be retained while Rensta is preparing for launch and for a reasonable period afterwards to:

• provide early access;
• administer launch offers;
• maintain records of registrations;
• prevent promotional abuse.

Marketing consent records may be retained where necessary to demonstrate when and how consent was obtained or withdrawn.

If you become a Rensta customer, information relevant to your account may become part of your customer record and be retained in accordance with the privacy arrangements applying to Rensta customers.

Certain information may be retained for longer where required for:

• legal obligations;
• accounting;
• fraud prevention;
• complaints;
• disputes;
• establishing or defending legal claims.

14. Your rights

Depending on the circumstances, UK data protection law may give you the right to:

• request access to your personal information;
• request correction of inaccurate information;
• request erasure of information;
• request restriction of processing;
• object to certain processing;
• request data portability where applicable;
• withdraw consent where processing is based on consent;
• exercise applicable rights relating to automated decision-making.

These rights are subject to legal conditions and exemptions.

15. Data protection complaints

If you have concerns about how RENSTA LTD has used your personal information, you may make a data protection complaint to us.

We will maintain a process for receiving, acknowledging, investigating and responding to data protection complaints in accordance with applicable UK law.

You also have the right to complain to the UK's data protection regulator:

Information Commissioner's Office (ICO)

You do not have to complain to us before contacting the ICO, although we would welcome the opportunity to resolve your concern directly.

16. Security

We use appropriate technical and organisational measures designed to protect personal information from:

• unauthorised access;
• accidental loss;
• misuse;
• alteration;
• disclosure;
• destruction.

No internet service can guarantee complete security.

17. Children

The Rensta landlord website and waiting list are intended for adults.

They are not directed at children.

18. Changes to this Privacy Policy

We may update this Privacy Policy as:

• Rensta develops;
• our technology changes;
• new service providers are introduced;
• our processing activities change;
• applicable laws or regulatory guidance change.

The latest version will be published on the Rensta website with the date it was last updated.

19. Contact us

For privacy enquiries, rights requests or data protection complaints, contact RENSTA LTD using the contact details made available on the Rensta website or write to:

RENSTA LTD
Company number: 17373949
128 City Road
London
United Kingdom
EC1V 2NX